Road Less Travelled

Originally published in The Peak magazine, Hong Kong, December 2008

"As the older and wiser person I am today, I look back and realise I took a risk for my family and it brought me to China," says Fredy Bush, eyes wide with excitement. "In thinking I was sacrificing for them, it actually gave me my life."

More details, please visit:http://www.xfmedia.cn/en/press-center/in-the-media/pdf/2008/200812_The_Peak_Fredy_Bush.pdf

China International Business: Interview with XFMedia CEO:Fredy Bush

Thirty years ago Fredy Bush was a teenage single mother on welfare in Utah. Now, she’s the CEO of a multi-million-dollar listed company. But it hasn’t been a trouble-free journey from Utah to Shanghai; from tackling the humiliation of using food stamps to weathering the economic downturns of 9/11 and SARS, and, most recently, seeing her company’s share price crash, Bush’s emergence as one of Asia’s most important financial media figures has been extremely eventful. She sat down with CIB last month to discuss the triumphs and challenges of her career so far.

More details, please visit: http://www.cibmagazine.com.cn/Features/Face_To_Face.asp?id=742&fredy_bush.html